KTP-Healing
(Design & Concept. Identity. Art Direction. Print collateral. Copywriting. Promotions. Website.)
KTP Healing is a new massage therapy practice that wanted to stand out in an industry saturated with clichéd stereotypes. The challenge was to represent the practice as professional and effective, while still conveying the perception of being relaxing and therapeutic.
While researching the clients needs/wants, as well as the local competition, it was clear that we had to break away from stereotypical iconography (i.e. yin-yang symbol, flowers, leaves, etc.). However, we still had to convey the same messages but in a different way. The main points to convey were professionalism, relaxation, control, therapy and effectiveness.
After much discussion and research, the concept of “restoring balance” became the brand focus. Beyond the various sketches and concepts, what became truly important to the execution of the branding was symmetry and balance.
fig.1 - Final identity
fig.2 - Business cards
fig.3 - Gift Certificate
fig.4 - Website homepage (Credit: Photography by Amy Ploss; Content written by Kenneth Panganiban;)
Visit the full site: www.ktp-healing.com
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