Decker’s Nursery

Brand · Web · UI

Decker’s Nursery ↗ is a locally owned, full-service garden center, located in Greenlawn, New York. They have decades of experience in horticulture and a passion for sharing knowledge and best practices to guide customers on bringing nature into their space.


Discover & Define

We were provided a lot of early ideas and existing documentation, but also carried out our own discovery to establish a broader understanding.


The process helped us establish a strategy that prioritized educational content over product sales, and determine that a design system that would allow them to grow their site and manage scaling up.

  • Brand Audit

  • Competitive Analysis

  • Industry and Audience Research

  • Site Architecture

  • Content Outline

  • Wireframes

  • Visual Moodboards

  • Visual Direction document

Sample of strategy and research documentation

execution

Next steps involved making refinements to the existing brand identity and crafting a visual language that could be applied to their brand system as well as the UI components and website page designs.

View the full case study on the Temper website ↗

©2024- Ø. Russel Quadros

Find my work elsewhere:

©2024- Ø. Russel Quadros

Find my work elsewhere:

©2024- Ø. Russel Quadros

Find my work elsewhere: